- UTim Cook uyeka esikhundleni sokuba yi-CEO ngemuva kweminyaka eyi-15 ehola i-Apple, enencwadi ethinta inhliziyo kanye nenani eliphula amarekhodi.
- UJohn Ternus, unjiniyela wehadiwe kanye nosomabhizinisi osekhulile, uthatha izintambo njenge-CEO entsha enenselelo yobuhlakani bokwenziwa kanye ne-iPhone egoqekayo.
- Inkathi ye-Cook ishiya i-Apple njengenkampani ebaluleke kakhulu emhlabeni, enemali yemakethe edlula ama-dollar ayizigidigidi ezingu-4,5.
- Ushintsho luhlanganisa izinguquko kubaphathi abaphezulu kanye nomcimbi wokuqala omkhulu ngoSepthemba 9, lapho kulindeleke khona intuthuko entsha.
Iminyaka eyishumi nanhlanu ehola inkampani ebaluleke kakhulu emhlabeni ishiya uphawu lwayo, kodwa asivamile ukukubona kuTim Cook. Kusukela osukwini lokuqala, ube yindoda ethanda ukuthi imikhiqizo nemiphumela izikhulumele. Umuntu obenobuhlakani njengomuntu wesibili. Yingakho, lapho eshiya isikhundla sokuba yi-CEO ngoLwesibili oluzayo ukuze anikeze uJohn Ternus izintambo, uzokwenza lokho njengoba enze cishe konke kwa-Apple: ngempumelelo nangaphandle kokwenza umsindo omkhulu. Ukuvumela izenzo zakhe zikhulume kakhulu kunaye.
Kodwa ngaphambi kokuba ahambe, kwaba nephathi. Kulelo phathi, phakathi kwabangane nozakwabo asebeneminyaka engamashumi amabili, uTim Cook wenza into angakaze ayenze: ukukhuluma ngaye. Wabiza umlingani wakhe ngegama, phambi kwabantu abangamakhulu amabili. Phakathi kwabo kwakukhona uLaurene Powell Jobs, umkaSteve Jobs kanye nomngane kaTim Cook.
Ukuvalelisa kukaTim Cook
NgeSonto, mhla zingama-23 kuNcwaba, i-Apple yabamba idili lokuvalelisa uTim Cook e-Apple Park. Ingxenye yalo mcimbi yenzeke eCaffè Macs, ikhefi elingaphakathi kwesakhiwo. Kulo mcimbi, igceke eliphakathi lesakhiwo laguqulwa laba yindawo yekhonsathi: iqembu i-OneRepublic ladlala bukhoma, kanti isithombe esisakazwa ku-inthanethi sibonisa uTim Cook ephethe isiginci, emi eduze kweqembu. Abantu ababalelwa kumakhulu amabili babe khona kulo mcimbi, cishe bonke bengabasebenzi be-Apple, ngokusho kwe-The Information. Empeleni, kwakuwumkhosi walabo ababesebenze eduze noTim Cook eminyakeni eyishumi nanhlanu edlule.
Phakathi kwalabo abakhulume ukuze bahloniphe uTim Cook kwakukhona uLaurene Powell Jobs, umfelokazi kaSteve Jobs. UJeff Williams, isikhulu esiphezulu sokusebenza se-Apple kuze kube yilapho ethatha umhlalaphansi ngonyaka odlule kanye nomunye wamadoda abaluleke kakhulu asebenza ngakwesokudla sikaCook phakathi nesikhathi sakhe sokuba yi-CEO, nabo bakhulume. Bajoyinwe ngu-Eddy Cue, inhloko ye-Apple Services, noJohn Ternus, okwamanje ohola ubunjiniyela behadiwe yenkampani futhi maduze uzothatha ihhovisi likaCook. Omunye evalelisa umphathi wakhe, omunye esezothatha isikhundla sakhe njengefa. Ukuphela kwesahluko esisodwa kanye nokuqala kwesinye, kugujwa ngeSonto elifanayo nangaphansi kophahla olufanayo.
UTim Cook naye ukhulume. Futhi emazwini akhe, wenza into ephula amashumi amabili eminyaka yokuzikhethela: wabiza umlingani wakhe ngegama lakhe lokuqala, uMike, phambi kwabo bonke ababekhona. Ngokusho komthombo ofanayo owaboniswa yiThe Information, kwakuyisivumo esifushane, kodwa esinomthwalo omkhulu ngenxa yokuthi asivamile kangakanani ukuvela kuTim Cook. Selokhu ememezele obala ukuthi ungumngqingili ngo-2014, uTim Cook akakaze athinte kangako ngale ndaba. Ukhethe ukugcina impilo yakhe yangasese iyimfihlo ngokuphelele. Isinqumo sakhe sokukhuluma ngoMike ngesikhathi senkulumo yakhe yokuvalelisa senza lowo mzuzu ube ngesinye sezenzo zobuntu kakhulu esizibonile kuye eminyakeni yakhe eyishumi nanhlanu ephethe i-Apple.
Ifa likaCook ngezinombolo
Kunzima ukuphikisana nokubalwa kwemali kwaleyo minyaka eyishumi nanhlanu. I-Apple yayinenani elicishe libe yizigidigidi ezingama-348.000 zamaRandi ngesikhathi uCook ethatha izintambo, futhi namuhla inenani elicishe libe yizigidigidi ezingama-4,5 zamaRandi. Imali engenayo yonyaka ifinyelele ku-$416.000 billion ngonyaka wezimali ka-2025, kanti ikota yokugcina uCook wethule njenge-CEO ivale ngenzuzo enkulu engu-$29.789 billion, ephakeme ngo-27% kunonyaka odlule. Isitoko, esehle ngo-1,8% ngoMsombuluko, sikhuphuke cishe ngo-18% selokhu kwamenyezelwa ushintsho ngo-Ephreli 20.
UCook wayengakaze abe nombono womkhiqizo, kodwa naye akazange azenze sengathi ungomunye wabo. Umnikelo wakhe kwaba ukwenza i-iPhone ibe yisizinda sendawo ezungezile, ngenxa yezinsizakalo nezesekeli ezifana ne-Apple Watch kanye ne-AirPods, ekhiqiza imali engenayo ephindaphindayo ngenzuzo engakaze ibonwe ngumenzi wehadiwe ngaphambili. Uphinde wahola ukuthuthela kuma-chip azimele emikhiqizweni yakhe, isinqumo sobuchwepheshe esiyingozi kakhulu kodwa esiphethwe kahle kakhulu sesikhathi sakhe sokusebenza. I-Vision Pro yiyona kuphela isigaba somkhiqizo omusha asisekele yena mathupha esingakafiki kahle. Kunjalo nangoguquko lwe-AI, ochwepheshe abaningi abakholelwa ukuthi i-Apple isiphuze ukufika ephathini.
Enye izindleko ezingalindelekile uchungechunge lokuphakelwa kwempahla lwaseShayina olwenze isimangaliso sezomnotho saba nokwenzeka futhi oluqhubeka nokusebenza njengewashi, kodwa manje seluyimpahla ebuthakathaka kakhulu yenkampani ngenxa yesimo esishubile sezepolitiki zomhlaba wonke.
UJohn Ternus, ukaputeni omusha
UJohn Ternus wathatha isikhundla sokuba yi-CEO ye-Apple ngomhlaka-1 Septhemba, ngemuva kweminyaka engama-25 enkampanini futhi wathatha indawo kaTim Cook esikhundleni somkhiqizi we-iPhone. Lowo owayenguSekela Mongameli Omkhulu we-Hardware Engineering uqala isahluko esisha sale nkampani enkulu yezobuchwepheshe ngefilosofi yobungcweti ecacile: "Kunzima ukuzibeka kakhulu entweni ethile. Kuyacindezela. Kudinga ukuzidela. Kodwa kuyafaneleka ngoba isikhathi sethu sinqunyelwe." Ukufika kwakhe kuphawula ukuqala kwesikhathi esichazwa yisidingo sokugcina amandla ebhizinisi ngenkathi i-Apple ifuna ukubuyisa indawo ekuhlakanipheni kokwenziwa.
Lokhu kuqokwa kubeka umphathi ovela ngaphakathi kwenkampani esikhundleni sika-Apple. UJohn Ternus, oneminyaka engu-51, wajoyina inkampani ngo-2001 ngemuva kokusebenza njengonjiniyela wemishini kwa-Virtual Research Systems, kwathi ngo-2013 waqokwa njengephini likamongameli we-Hardware Engineering. Eminyakeni eyisishiyagalombili kamuva, wajoyina iqembu eliphethe. Kuwo wonke umsebenzi wakhe, ube yingxenye yokuthuthukiswa kwemikhiqizo efana ne-Mac, i-iPad, i-iPhone, kanye ne-AirPods, kanye nokudlala indima ebalulekile ekushintsheni ku-Apple Silicon, enye yezinguquko ezibaluleke kakhulu kwezobuchwepheshe zenkampani eminyakeni yamuva.
Indaba evela ekuthuthukisweni kwe-Cinema Display inikeza ukuqonda ngesiko lomkhiqizo uTernus ahlose ukuliletha ebuholini be-Apple. Ngesikhathi esengomunye wonjiniyela abancane benkampani, wachitha ubusuku esikhungweni somhlinzeki ehlola izikhala ezincane zezikulufo zensimbi ngemuva kwesibonisi ngengilazi yokukhulisa. Umklamo wawudinga ama-25, kodwa umhlinzeki wayekhiqize ama-35. Umehluko wawungeke ubonakale kumthengi, kodwa kuTernus, leyo mininingwane yayimelela into ebaluleke kakhulu kunomthelela wayo obonakalayo. Eminyakeni eminingi kamuva, umphathi wachaza lokho akufunda kulolo lwazi: "Uma uzonikela isikhathi esiningi kangaka kokuthile, kufanele uzinikele kukho konke onakho."
Izinselele ezizayo
Inselelo enkulu yezobuchwepheshe kaTernus izoba ukuvala igebe emncintiswaneni we-AI. Ngenkathi izimbangi ezifana ne-Google zenze intuthuko enkulu ekufakeni ama-chatbot athuthuke kakhulu kumadivayisi azo, i-Apple isebenzise indlela eqaphile kakhulu. Ukuntuleka kwezimemezelo ezibalulekile mayelana nepulatifomu yayo ye-Apple Intelligence kanye nokubambezeleka kwezici ezintsha zokwenza ngokwezifiso i-Siri kuholele inkampani ukuthi ithembele ekuhlanganisweni kwe-AI yeqembu lesithathu.
UTernus kuzodingeka futhi abonise amakhono akhe ezombusazwe kwezepolitiki, njengoba uCook aziveza ngekhono lakhe lokubhekana nokungezwani kwezohwebo phakathi kweWashington neBeijing, ephumelela ekugwemeni izinqubomgomo zentela ngesikhathi sikaMongameli uDonald Trump. Manje, njengoba kunengcindezi entsha evela eWhite House yokuthutha umkhiqizo e-United States, i-CEO entsha kuzodingeka iphathe ukuthembela kwenkampani ochungechungeni lokunikezwa kwempahla lwaseShayina futhi isheshise ukuhlukahluka emazweni afana ne-India.
Ukuhlolwa kokuqala komphakathi kuzoba ngomhlaka-9 Septhemba eCupertino. Lolu usuku okulindeleke ukuthi i-Apple iveze ngalo i-iPhone yayo yokuqala egoqekayo , amawashi amasha e-Apple, kanye nokuqala ngokusemthethweni kwe-Siri entsha, eyakhelwe ezinhlelweni zobuhlakani bokwenziwa ezithuthukisiwe inkampani eyabuka kuqala ngoJulayi odlule, kodwa ezifika ngemuva kweminyaka emibili.
Ukuhamba kukaCook kuzoshintsha nezindima zabaphathi abaningi be-Apple asebenesikhathi eside. Isibonelo, uPhil Schiller ngeke esahola i-App Store noma imicimbi yenkampani. Wajoyina i-Apple ngo-1987, wahola ukumaketha kusukela ngo-1997, futhi wethula imikhiqizo eminingi eyayichaza iminyaka eyishumi edlule. I-App Store manje izobuyela esigabeni sezinsizakalo sika-Eddy Cue, lapho yathuthelwa khona ngoDisemba 2015 ukuze uSchiller akwazi ukuyiphatha. Imisebenzi yansuku zonke izophathwa nguCarson Oliver, ozoqondisa ukusatshalaliswa kohlelo lokusebenza, izitolo ezihlukile, kanye ne-Apple Arcade. Imicimbi izoba umthwalo kaNola Weinstein, owayeyiphini likaSchiller, ozobika kuKristin Huguet Quayle, iphini likamongameli wezokuxhumana. USchiller uzogcina isihloko se-Apple Fellow futhi uzosebenza "emizamweni eyahlukahlukene" esikhundleni sokweluleka, indlela ejwayelekile ye-Apple yomhlalaphansi ophansi.
Eminyakeni emibili edlule, i-Apple iphinde yabona ukuhamba noma ukumenyezelwa kokuhamba ebuholini bayo, okuhlanganisa i-Chief Operating Officer uJeff Williams, i-Chief Financial Officer uLuca Maestri, i-General Counsel uKate Adams, i-Head of Environment Lisa Jackson, i-Head of Artificial Intelligence uJohn Giannandrea, kanye nePhini likaMongameli we-Design u-Alan Dye, manje oyinhloko yokuklama e-Meta. Ngakho-ke ukuhlela kabusha ubuholi obuphezulu be-Apple kuzoba umsebenzi wokuqala kaJohn Ternus.
Njengoba iqembu seliphelile futhi incwadi isithunyelwe, umbuzo manje uwukuthi ithonya likaJohn Ternus lizozwakala kanjani uma esethathe isihlalo sakhe ehhovisi. UTim Cook uzohlala eseduze, kodwa kusukela manje, inkambo yenkampani ngeke isaba eyakhe kuphela. Ushintsho luyaqhubeka, futhi umhlaba wezobuchwepheshe ubheke eduze ukubona ukuthi ukaputeni omusha uzokwazi yini ukugcina umkhumbi usemanzini abushelelezi noma, ngokuphambene nalokho, kuzodingeka abhekane neziphepho ngisho nomanduleli wakhe wayengaziboni.