- Ukuthengiswa kwezimonyo zaseKorea ku-TikTok Shop kukhula ngo-430% unyaka nonyaka eSpain nakwezinye izimakethe zaseYurophu.
- Imikhiqizo efana ne-Mixsoon ikhiqiza ngaphezu kuka-80% wokuthengisa kwayo ngabadali abaxhumene nabo.
- I-TikTok Shop ifinyelela i-GMV yomhlaba wonke engama-$64.300 billion ngo-2025, iphinda kabili inani layo.
- Le nkundla iyanda eYurophu njengoba ikhona emazweni angaphezu kweshumi.
Ukuhweba kwezenhlalo kuyaqhubeka nokukhula eYurophu, kanti i-TikTok Shop izisungule njengenye yamapulatifomu aqhuba lolu shintsho. Ukuthengiswa kwemikhiqizo yobuhle yaseKorea (i-K-Beauty) kule pulatifomu kuye kwaba nokukhula okumangalisayo , kanye nokwenyuka okungu-430% unyaka nonyaka ezimakethe ezifana neSpain, iJalimane, i-United Kingdom, kanye ne-United States, ngokusho kwedatha eyabiwe yinethiwekhi yokuxhumana nabantu uqobo.
Lokhu kuchuma akuyona into engavamile. Inani lomhlaba wonke lokuthengiswa kwemikhiqizo yobuhle yaseKorea likhuphuke ngo-53% ngonyaka odlule kanye no-131% eminyakeni emibili edlule , ngokusho kombiko we-NIQ. ENtshonalanga Yurophu, ukwanda konyaka nonyaka kufinyelela ku-58%, kanti eSpain, imikhiqizo yaseKorea kakade ihlanganisa phakathi kuka-15% no-20% wokuthengiswa kwemikhiqizo yokunakekelwa kwesikhumba online. Lolu lwazi lubonisa ukuthi ukutholakala komkhiqizo ngokuqukethwe kwedijithali kuguqula kanjani imikhuba yokuthenga.
I-K-Beauty, injini yokukhula e-TikTok Shop
Impumelelo ye-K-Beauty ihlobene kakhulu nemodeli yokuhweba ye-TikTok yokuthola izinto ezintsha. Abasebenzisi be-TikTok baseSpain banamathuba angu-78% okuthenga izimonyo nezimonyo kunalabo abangasebenzisi inethiwekhi yokuxhumana nabantu , ngokusho kwedatha ye-GWI. Emhlabeni jikelele, abasebenzisi banamathuba angu-38% okuthenga okhilimu nama-moisturizer avela kumikhiqizo yaseKorea. Ipulatifomu iguqule okuqukethwe kokuzijabulisa kwaba isiteshi sokuthengisa ngqo, yafinyeza indlela phakathi kokuthola nokuthenga.
Izibikezelo zibonisa ukuthi le makethe izoqhubeka nokukhula. Ibhizinisi lomhlaba wonke le-K-Beauty kulinganiselwa ukuthi lizokhula lisuka ku-$11.100 billion ngo-2025 liye ku-$21.200 billion ngo-2035 , ngokusho kwe-Global Market Insights, okumele izinga lokukhula lonyaka elihlanganisiwe elingu-6,7%. I-TikTok Shop ivela njengenye yezindlela eziyinhloko zokubamba lesi sidingo, ikakhulukazi eYurophu, lapho ipulatifomu isivele itholakala emazweni angaphezu kweshumi.
Abadali, isihluthulelo semodeli yokuthengisa
Esinye sezici ezichaza lokhu kukhula indima yabadali bokuqukethwe. Imikhiqizo efana ne-Mixsoon, egxile ekunakekelweni kwesikhumba, ikhiqiza ngaphezu kuka-80% wokuthengisa kwayo ngohlelo oluhambisanayo lwe-TikTok Shop , lapho abadali beshicilela khona ukubuyekezwa, izifundo, kanye nemiboniso ukuze bathole ikhomishini. Le nkampani ikhula ngo-97% njalo ngenyanga futhi, ngesikhathi somkhankaso wayo wakamuva we-Super Brand Day, ithengise ngaphezu kokuphindwe kane ngenxa yokuhlanganiswa kwamavidiyo, ukusakaza bukhoma, kanye nokuthengisa okuhlanganisiwe.
Umthelela walolu hlobo ubonakala ezibalweni eziphelele zepulatifomu. Amabhizinisi angu-80% athengisa nge-TikTok Shop athi leli thuluzi libasizile ukwandisa ukuthengisa kanye nemali engenayo . Ngaphezu kwalokho, ibhizinisi elilodwa kwayisihlanu libika ukuthi lithengise umkhiqizo wonke ngemuva kokuba ususakazeke ku-TikTok, okubonisa ikhono lepulatifomu lokuguqula ngokushesha izitayela zibe ukuthengisa.
Ukwanda komhlaba wonke kanye nezibalo zamarekhodi
Ukukhula kwe-TikTok Shop akugcini nje emkhakheni wobuhle. E-United States, ipulatifomu ifinyelele inani lempahla yonke (i-GMV) elingama-$15.820 billion ngo-2025, okuwukwenyuka okungu-108% kunonyaka odlule , ngokusho kwe-eMarketer. Emhlabeni jikelele, i-Momentum Works ilinganisela ukuthi i-GMV ye-TikTok Shop idlule ama-$64.300 billion phakathi nesikhathi esifanayo, cishe kabili kunango-2024. EMexico, isilinganiso sokuthengisa kwansuku zonke sikhuphuke ngokuphindwe ka-34 phakathi kukaFebhuwari noSepthemba 2025, okubikezela amandla ezinye izimakethe zaseLatin America.
EYurophu, le nkundla isivele itholakala e-Austria, eBelgium, eNetherlands, ePoland, eFrance, eJalimane, e-Ireland, e-Italy, eSpain nase-United Kingdom. Amabhizinisi angaphezu kuka-100.000 ajoyine i-TikTok Shop selokhu yethulwa kuleli zwekazi , futhi ukuthengisa e-UK kukhule ngaphezu kuka-30% unyaka nonyaka ngoJuni 2025. Ukuhlanganiswa kokuqukethwe kwangempela, abadali abaxhumene nabo, kanye nokuhlanganiswa kwe-e-commerce okungenamthungo ku-TikTok kushintsha kabusha i-e-commerce esifundeni.
I-TikTok Shop izisungula njengesiteshi sokuthengisa esibaluleke kakhulu, ikakhulukazi emkhakheni wobuhle waseKorea, lapho inhlanganisela yokuqukethwe, abadali, kanye nokuthenga okuqondile kushintsha kabusha ulwazi lokuthenga eYurophu nasemhlabeni jikelele. Imikhiqizo ehlanganisa ngempumelelo ukuzijabulisa kanye nokuhweba izoba nenzuzo yokuncintisana endaweni lapho ukutholakala kanye nokuthengiselana kwenzeka khona endaweni efanayo . Njengoba kunezibikezelo zokukhula okuqhubekayo kanye nokwanda okungenakuvinjelwa kwendawo, ukuhweba kwezenhlalo kuyavela njengekusasa lokuthengisa.
