- UTim Cook uyeka ukuba yi-CEO emva kweminyaka eli-15 ekhokela i-Apple, ngeleta echukumisayo kunye nenani eliphula irekhodi.
- UJohn Ternus, injineli yezixhobo zekhompyutha kunye negqala lenkampani, uthatha isikhundla se-CEO entsha enomngeni wobukrelekrele bokwenziwa kunye ne-iPhone egoqekayo.
- Ixesha leCook lishiya iApple njengeyona nkampani ixabisekileyo ehlabathini, inemali ethengiswayo edlula i-$4,5 trillion.
- Olu tshintsho luquka utshintsho kubaphathi abaphezulu kunye nomsitho wokuqala omkhulu nge-9 kaSeptemba, apho kulindeleke khona uphuhliso olutsha.
Iminyaka elishumi elinesihlanu ekhokela inkampani ebaluleke kakhulu kwihlabathi ishiya uphawu lwayo, kodwa asiyiboni kangako kuTim Cook. Ukususela ngomhla wokuqala, ebengumntu othanda ukuba iimveliso kunye neziphumo zithethe zodwa. Umntu onxibe ubulumko njengowesibini. Yiyo loo nto, xa eshiya isikhundla sokuba yi-CEO ngoLwesibini oluzayo ukuze anike uJohn Ternus iintambo, uya kwenza njalo njengoko enze phantse yonke into e-Apple: ngokufanelekileyo nangaphandle kokwenza ingxolo eninzi. Ukuvumela izenzo zakhe zithethe kakhulu kunaye.
Kodwa ngaphambi kokuba ahambe, kwakukho itheko. Kwaye kuloo theko, phakathi kwabahlobo kunye nabantu asebenza nabo abaneminyaka engamashumi amabini, uTim Cook wenza into angazange ayenze: ukuthetha ngaye. Wakhankanya iqabane lakhe ngegama, phambi kwabantu abangamakhulu amabini. Phakathi kwabo kwakukho uLaurene Powell Jobs, umfazi kaSteve Jobs kunye nomhlobo kaTim Cook.
Indlela yokuvalelisa kaTim Cook
NgeCawa, umhla wama-23 ku-Agasti, i-Apple ibibambe itheko lokuvalelisa uTim Cook e-Apple Park. Inxalenye yomsitho ibibanjelwe eCaffè Macs, ikhefi engaphakathi kwesakhiwo. Kulo msitho, intendelezo ephakathi yesakhiwo yaguqulwa yaba yindawo yekonsathi: iqela le-OneRepublic lidlale bukhoma, kwaye ifoto ejikeleza kwi-intanethi ibonisa uTim Cook ephethe igitare, emi ecaleni kweqela. Abantu abamalunga namakhulu amabini bebekho kulo msitho, phantse bonke bengabasebenzi be-Apple, ngokutsho kweThe Information. Ngokwenyani, yayingumbhiyozo wabo bebesebenza ngokusondeleyo noTim Cook kwiminyaka elishumi elinesihlanu edlulileyo.
Phakathi kwabo bathethe ukuncoma uTim Cook yayinguLaurene Powell Jobs, umhlolokazi kaSteve Jobs. UJeff Williams, igosa eliyintloko lokusebenza kwe-Apple de wathatha umhlala-phantsi kunyaka ophelileyo kunye nomnye wamadoda abalulekileyo asebenza ngasekunene kukaCook kulo lonke ixesha lakhe njenge-CEO, nabo bathethe. Badibene no-Eddy Cue, intloko ye-Apple Services, kunye noJohn Ternus, okwangoku okhokela ubunjineli bezixhobo zenkampani kwaye kungekudala uza kuthatha iofisi kaCook. Omnye evalelisa umphathi wakhe, omnye sele eza kufumana isikhundla sakhe. Ukuphela kwesahluko esinye kunye nokuqala kwesinye, kubhiyozelwa ngeCawa efanayo naphantsi kophahla olufanayo.
UTim Cook naye uthethe. Kwaye kwintetho yakhe, wenze into eyahlukileyo kwiminyaka engamashumi amabini yokuzikhethela: ukhankanye iqabane lakhe ngegama lakhe lokuqala, uMike, phambi kwabo bonke ababekho. Ngokutsho komthombo ofanayo oboniswe yiThe Information, yayiluphawu olufutshane lokuvuma, kodwa olunentsingiselo enkulu ngenxa yokuba aluvelanga rhoqo kuTim Cook. Ukusukela oko wabhengeza esidlangalaleni ukuba ungumfana wesini ngo-2014, uTim Cook akakayichukumisi kangako le nto. Ukhethe ukugcina ubomi bakhe bobuqu buyimfihlo ngokupheleleyo. Isigqibo sakhe sokukhankanya uMike ngexesha lentetho yakhe yokuvalelisa senza loo mzuzu ube ngomnye wemisebenzi yobuntu esiyibonileyo kuye kwiminyaka yakhe elishumi elinesihlanu ekhokela i-Apple.
Ilifa likaCook ngamanani
Kunzima ukuphikisa ukubalwa kwemali kwaloo minyaka ilishumi elinesihlanu. Ixabiso le-Apple lalimalunga ne-$348.000 yeebhiliyoni xa uCook wayethatha isihlalo, kwaye namhlanje limalunga ne-$4,5 yeebhiliyoni. Ingeniso yonyaka ifikelele kwi-$416.000 yeebhiliyoni kunyaka-mali ka-2025, kwaye ikota yokugqibela uCook wabonakala njenge-CEO ivale ngenzuzo enkulu ye-$29.789 yeebhiliyoni, ngaphezulu ngama-27% kunonyaka odlulileyo. Isitokhwe, esiwe nge-1,8% ngoMvulo, sinyuke phantse nge-18% ukusukela oko kwabhengezwa utshintsho ngo-Epreli 20.
UCook wayengazange abe nombono wemveliso, kodwa naye akazange azenze ngathi ungomnye wabo. Igalelo lakhe yayikukwenza i-iPhone ibe yindawo ephambili ye-ecosystem, ngenxa yeenkonzo kunye nezixhobo ezifana ne-Apple Watch kunye ne-AirPods, ivelisa ingeniso ephindaphindayo ngenzuzo engakhange ibonwe ngumenzi wehardware ngaphambili. Ukwakhokele ekutshintsheni kwiitships ezizimeleyo kwiimveliso zakhe, isigqibo sobuchwephesha esinobungozi kodwa esiphumeleleyo kakhulu ngexesha lakhe. I-Vision Pro yeyona mveliso intsha kuphela ayixhasayo engakhange iphumelele. Kunjalo nangoguquko lwe-AI, apho iingcali ezininzi zikholelwa ukuba i-Apple ifike emva kwexesha kwiqela.
Elinye ixabiso elingalindelekanga yinkqubo yokubonelela ngeenkonzo yaseTshayina eyenze ummangaliso wezoqoqosho waba nokwenzeka kwaye iqhubeka nokusebenza njengewotshi, kodwa ngoku yeyona nto ibuthathaka kakhulu yenkampani ngenxa yemeko enzima yezopolitiko yehlabathi.
UJohn Ternus, ikapteni entsha
UJohn Ternus wathabatha isikhundla se-CEO ye-Apple ngomhla woku-1 kweyoMsintsi, emva kweminyaka engama-25 esebenzela le nkampani waza wangena endaweni kaTim Cook njengomlawuli womenzi we-iPhone. Owayesakuba yiSekela Mongameli oyiNtloko kwi-Hardware Engineering uqala isahluko esitsha sale nkampani inkulu yezobuchwepheshe ngefilosofi ecacileyo yobungcali: "Kunzima ukuzibeka kakhulu kwinto ethile. Kubangela uxinzelelo. Kufuna ukuzincama. Kodwa kufanelekile kuba ixesha lethu liphelile." Ukufika kwakhe kubonisa ukuqala kwexesha elichazwe yimfuno yokugcina amandla eshishini ngelixa i-Apple izama ukuphinda ifumane indawo kubukrelekrele bokwenziwa.
Ukuqeshwa kwakhona kubeka umphathi ongaphakathi kwinkampani kwisikhundla sika-Apple. UJohn Ternus, oneminyaka engama-51 ubudala, wajoyina inkampani ngo-2001 emva kokusebenza njengonjineli woomatshini kwi-Virtual Research Systems, kwaye ngo-2013 wamiselwa njengosekela-mongameli we-Hardware Engineering. Kwiminyaka esibhozo kamva, wajoyina iqela elilawulayo. Kuyo yonke imisebenzi yakhe, uthathe inxaxheba kuphuhliso lweemveliso ezifana neMac, iPad, iPhone, kunye ne-AirPods, kunye nokudlala indima ephambili ekutshintsheni kwi-Apple Silicon, enye yezona nguqu zibalulekileyo kwezobuchwepheshe zenkampani kwiminyaka yakutshanje.
Ibali elivela kuphuhliso lweCinema Display linika ulwazi ngenkcubeko yemveliso uTernus ngoku ajonge ukuyizisa kubunkokeli be-Apple. Xa wayesengomnye weenjineli ezincinci zenkampani, wachitha ubusuku kwiziko lomthengisi ehlola izikrufu ezincinci zentsimbi ngasemva kwemonitha ngeglasi yokukhulisa. Uyilo lwalufuna ama-25, kodwa umthengisi wayevelise ama-35. Umahluko wawungenakubonakala kumthengi, kodwa kuTernus, loo nkcukacha yayimele into ebaluleke ngaphezu kwempembelelo yayo ebonakalayo. Kwiminyaka kamva, umphathi wachaza oko wakufunda kuloo mava: "Ukuba uza kuzinikela ixesha elininzi kwinto ethile, kufuneka uzinikele ngokupheleleyo."
Imingeni ezayo
Umngeni omkhulu wetekhnoloji kaTernus uza kuba kukuvala umsantsa kumdyarho we-AI. Ngelixa abakhuphisana nabo abanjengoGoogle benze inkqubela phambili ekufakeni ii-chatbots eziphambili kwizixhobo zabo, i-Apple ithathe indlela elumkileyo ngakumbi. Ukungabikho kwezibhengezo ezibalulekileyo malunga neqonga layo le-Apple Intelligence kunye nokulibaziseka kwiimpawu ezintsha zokwenza ngokwezifiso ze-Siri kukhokelele inkampani ukuba ixhomekeke ekudityanisweni kwe-AI yomntu wesithathu.
UTernus kuya kufuneka abonise izakhono zakhe zozakuzo kwicandelo lezopolitiko, njengoko uCook wazibonakalisa ngokukwazi kwakhe ukujongana noxinzelelo lwezorhwebo phakathi kweWashington neBeijing, ephumelela ekuphepheni imigaqo-nkqubo yerhafu ngexesha lobuMongameli bukaDonald Trump. Ngoku, ngenxa yoxinzelelo olutsha oluvela kwiWhite House lokufudusela imveliso eMelika, i-CEO entsha kuya kufuneka ilawule ukuthembela kwenkampani kwikhonkco lokubonelela laseTshayina kwaye ikhawulezise ukusasazwa kwamanye amazwe afana neIndiya.
Uvavanyo lokuqala lukawonke-wonke luza kuba nge-9 kaSeptemba eCupertino. Lo ngumhla apho kulindeleke ukuba iApple ityhile i-iPhone yayo yokuqala egoqekayo , ii-Apple Watches ezintsha, kunye nokuqala kwayo ngokusesikweni kweSiri entsha, eyakhelwe kwiinkqubo zobukrelekrele bokwenziwa eziphucukileyo inkampani eyayizibonise ngoJulayi ophelileyo, kodwa ezifika emva kweminyaka emibini.
Ukuhamba kukaCook kuya kutshintsha neendima zabaphathi abaninzi be-Apple abasele bekho ixesha elide. Umzekelo, uPhil Schiller akasayi kukhokela i-App Store okanye imicimbi yenkampani. Wajoyina i-Apple ngo-1987, wakhokela ukuthengisa ukusukela ngo-1997, waza wazisa iimveliso ezininzi ezazichaza iminyaka elishumi edlulileyo. I-App Store ngoku iza kubuyela kwicandelo leenkonzo lika-Eddy Cue, apho yafuduselwa khona ngoDisemba 2015 ngokuchanekileyo ukuze uSchiller akwazi ukuyilawula. Imisebenzi yemihla ngemihla iya kusingathwa nguCarson Oliver, oza kujongana nokusasazwa kwee-app, iivenkile ezizezinye, kunye ne-Apple Arcade. Imicimbi iya kuba luxanduva lukaNola Weinstein, owayesakuba lisekela likaSchiller, oza kunika ingxelo kuKristin Huguet Quayle, usekela mongameli wezonxibelelwano. USchiller uza kugcina isihloko se-Apple Fellow kwaye uza kusebenza "kwiinkqubo ezahlukeneyo" kwisikhundla sokucebisa, indlela eqhelekileyo ye-Apple yokuthatha umhlalaphantsi ngokwezigaba.
Kwiminyaka emibini edlulileyo, iApple ikwabone ukushenxa okanye ukubhengezwa kokushenxa kwiinkokeli zayo, kuquka iGosa eliyiNtloko lokuSebenza uJeff Williams, iGosa eliyiNtloko lezeMali uLuca Maestri, uMcebisi Jikelele uKate Adams, iNtloko yokusingqongileyo uLisa Jackson, iNtloko yoBukrelekrele boBugcisa boBugcisa uJohn Giannandrea, kunye noSekela Mongameli woYilo uAlan Dye, ngoku oyintloko yoyilo kwiMeta. Ukulungisa kwakhona ubunkokeli obuphezulu be-Apple kuya kuba ngumsebenzi wokuqala kaJohn Ternus.
Njengoko itheko liphelile kwaye ileta ithunyelwe, umbuzo ngoku kukuba impembelelo kaJohn Ternus iya kuvakala njani xa ethatha isihlalo sakhe eofisini. UTim Cook uza kuhlala esondelelene, kodwa ukususela ngoku, indlela yenkampani ayisayi kuba yeyakhe kuphela. Utshintsho luyaqhubeka, kwaye ihlabathi lezobuchwepheshe lijonge ngokusondeleyo ukubona ukuba ikapteni entsha iya kukwazi na ukugcina inqanawa emanzini athambileyo okanye ukuba, ngokuchaseneyo, kuya kufuneka ihambe kwiinkqwithela ezazingenakubonwa ngaphambili nangaphambi kwayo.