- Ukuthengiswa kwezithambiso zaseKorea kwiTikTok Shop kukhula ngama-430% unyaka nonyaka eSpain nakwezinye iimarike zaseYurophu.
- Iimpawu ezifana neMixsoon zivelisa ngaphezulu kwe-80% yentengiso yazo ngabadali beenkampani ezisebenzisana nazo.
- Ivenkile yeTikTok ifikelele kwiGMV yehlabathi ye-$64.300 yeebhiliyoni ngo-2025, iphinda kabini inani layo.
- Eli qonga liyanda eYurophu kwaye likho kumazwe angaphezu kweshumi.
Urhwebo lwezentlalo luyaqhubeka nokukhula eYurophu, kwaye iTikTok Shop izibonakalise njengenye yamaqonga aqhuba olu tshintsho. Ukuthengiswa kweemveliso zobuhle zaseKorea (i-K-Beauty) kwiqonga kuye kwanda ngendlela emangalisayo , kunye nokwanda kwe-430% unyaka nonyaka kwiimarike ezifana neSpain, iJamani, i-United Kingdom, kunye ne-United States, ngokutsho kwedatha eyabelwe yinethiwekhi yoluntu ngokwayo.
Olu phuhliso aluyonto ingaqhelekanga. Ixabiso lehlabathi lokuthengiswa kweemveliso zobuhle zaseKorea linyuke ngama-53% kunyaka ophelileyo kwaye linyuke ngama-131% kwiminyaka emibini edlulileyo , ngokutsho kwengxelo ye-NIQ. ENtshona Yurophu, ukunyuka konyaka kufikelela kuma-58%, kwaye eSpain, iimpawu zaseKorea sele ziphakathi kwe-15% kunye ne-20% yentengiso yokhathalelo lolusu kwi-intanethi. Olu lwazi lubonisa indlela ukufunyanwa kwemveliso ngomxholo wedijithali okuguqula ngayo imikhwa yokuthenga.
I-K-Beauty, injini yokukhula kwiVenkile yeTikTok
Impumelelo ye-K-Beauty inxulumene ngokusondeleyo nemodeli yorhwebo lokufumanisa iTikTok. Abasebenzisi beTikTok baseSpain banamathuba angama-78% okuthenga izimonyo kunye nezimonyo kunabo bangasebenzisi inethiwekhi yoluntu , ngokutsho kwedatha ye-GWI. Kwihlabathi liphela, abasebenzisi banamathuba angama-38% okuthenga iikhrimu kunye nezimonyo ezivela kwiimpawu zaseKorea. Eli qonga liguqule umxholo wokuzonwabisa waba ngumjelo wokuthengisa ngokuthe ngqo, lifinyeza indlela phakathi kokufumanisa nokuthenga.
Uqikelelo lubonisa ukuba le marike iya kuqhubeka ikhula. Ishishini le-K-Beauty lehlabathi liphela liqikelelwa ukuba liza kunyuka ukusuka kwi-$11.100 yeebhiliyoni ngo-2025 ukuya kwi-$21.200 yeebhiliyoni ngo-2035 , ngokutsho kweGlobal Market Insights, emele izinga lokukhula konyaka elihlanganisiweyo le-6,7%. I-TikTok Shop ivela njengenye yeendlela eziphambili zokubamba le mfuno, ngakumbi eYurophu, apho iqonga sele lifumaneka kumazwe angaphezu kweshumi.
Abadali, isitshixo semodeli yokuthengisa
Enye yezinto ezichaza olu kukhula yindima yabadali bomxholo. Iimpawu ezifana neMixsoon, ezigxile ekukhathaleleni ulusu, zivelisa ngaphezulu kwe-80% yentengiso yazo ngenkqubo yeTikTok Shop edibeneyo , apho abadali bapapasha uphononongo, izifundo, kunye nemiboniso ukuze bafumane ikhomishini. Le nkampani ikhula nge-97% ngenyanga kwaye, ngexesha lephulo layo lamva nje leSuper Brand Day, ithengise ngaphezu kwe-4% ngenxa yokudibanisa iividiyo, ukusasazwa bukhoma, kunye nentengiso edibeneyo.
Impembelelo yale modeli ibonakala kumanani eqonga liphela. Ama-80% amashishini athengisa ngeTikTok Shop athi esi sixhobo sibancedile ukwandisa intengiso kunye nengeniso . Ngaphezu koko, ishishini elinye kwamahlanu lixela ukuba lithengise imveliso emva kokuba isasazeke kwiTikTok, nto leyo ebonisa amandla eqonga okuguqula ngokukhawuleza iindlela ezisetyenziswayo zibe yintengiso.
Ukwanda kwehlabathi kunye namanani arekhodiweyo
Ukukhula kweTikTok Shop akupheleli nje kwicandelo lobuhle. E-United States, eli qonga lifikelele kwixabiso lempahla epheleleyo (GMV) ye-$15.820 yeebhiliyoni ngo-2025, ukunyuka kwe-108% kunonyaka ophelileyo , ngokutsho kwe-eMarketer. Kwihlabathi liphela, iMomentum Works iqikelela ukuba iGMV yeTikTok Shop idlule kwi-$64.300 yeebhiliyoni ngexesha elifanayo, phantse kabini kunango-2024. EMexico, intengiso yemihla ngemihla inyuke ngokuphindwe ka-34 phakathi kukaFebruwari noSeptemba 2025, nto leyo ebonisa amandla ezinye iimarike zaseLatin America.
EYurophu, eli qonga sele lifumaneka e-Austria, eBelgium, eNetherlands, ePoland, eFransi, eJamani, eIreland, e-Itali, eSpain, nase-United Kingdom. Amashishini angaphezu kwe-100.000 ajoyine iTikTok Shop ukusukela oko yasungulwa kweli lizwekazi , kwaye intengiso e-UK ikhule ngaphezulu kwe-30% unyaka nonyaka ngoJuni ka-2025. Ukudibana komxholo wokwenyani, abadali beenkampani ezidibeneyo, kunye nokuhlanganiswa kwe-e-commerce okungenamthungo kwiTikTok kuphinda kuchaze urhwebo lwe-e-commerce kulo mmandla.
Ivenkile yeTikTok izimisa njengejelo lokuthengisa elibaluleke ngakumbi, ngakumbi kwicandelo lobuhle laseKorea, apho indibaniselwano yomxholo, abadali, kunye nokuthenga ngokuthe ngqo ichaza kwakhona amava okuthenga eYurophu nakwihlabathi liphela. Iimpawu ezidibanisa ngempumelelo ulonwabo kunye norhwebo ziya kuba nethuba lokukhuphisana kwinkqubo yendalo apho ukufunyanwa kunye nokuthengiselana kwenzeka kwindawo enye . Ngokuqikelelwa kokukhula okuzinzileyo kunye nokwanda okungenakuthintelwa kwendawo, urhwebo lwentlalo luyavela njengekamva lokuthengisa.
