- Kutengeswa kwezvizoro zvekuKorea paTikTok Shop kuri kukura ne430% gore rega rega muSpain nedzimwe misika yekuEurope.
- Makambani akaita seMixsoon anogadzira zvinhu zvinodarika 80% zvekutengesa kwavo kuburikidza nevanogadzira mabhizinesi akabatana.
- TikTok Shop yasvika paGMV yepasi rose yemadhora mabhiriyoni makumi matanhatu nemana nemazana matatu ($64.300 bhiriyoni) muna 2025, zvichipeta huwandu hwayo kaviri.
- Puratifomu iyi iri kuwedzera muEurope uye iri kuwanikwa munyika dzinopfuura gumi.
Kutengeserana kwevanhu kuri kuramba kuchikura muEurope, uye TikTok Shop yazvisimbisa seimwe yemapuratifomu ari kutungamira shanduko iyi. Kutengeswa kwezvinhu zvekunaka zveKorea (K-Beauty) papuratifomu iyi kwave nekukura kunoshamisa , nekuwedzera kwegore negore kwe430% mumisika yakaita seSpain, Germany, United Kingdom, neUnited States, zvichienderana nedata rakagoverwa nesocial network pachayo.
Kubudirira uku hakusi kwega. Kukosha kwepasi rose kwekutengesa zvigadzirwa zvekunaka zveKorea kwakawedzera ne53% mugore rapfuura uye ne131% mumakore maviri apfuura , sekureva kwemushumo weNIQ. MuWestern Europe, kuwedzera kwegore negore kwasvika 58%, uye muSpain, mabrandi ekuKorea atove ari pakati pe15% ne20% yekutengesa ganda online. Ruzivo urwu runoratidza kuti kuwanikwa kwezvigadzirwa kuburikidza nezviri mudhijitari kuri kuchinja sei tsika dzekutenga.
K-Beauty, injini yekukura paTikTok Shop
Kubudirira kweK-Beauty kwakabatana zvikuru nemuenzaniso wekutengesa weTikTok. Vashandisi veSpanish TikTok vane mukana we78% wekutenga makeup uye zvizoro kupfuura avo vasingashandisi social network , zvichienderana nedata reGWI. Pasi rose, vashandisi vane mukana we38% wekutenga makirimu uye moisturizer kubva kumakambani ekuKorea. Puratifomu iyi yakachinja zvemukati zvevaraidzo kuita nzira yekutengesa zvakananga, zvichipfupisa nzira pakati pekuwana nekutenga.
Zvakafanotaurwa zvinoratidza kuti musika uyu ucharamba uchikura. Bhizinesi repasi rose reK-Beauty rinofungidzirwa kuwedzera kubva pamadhora mabhiriyoni gumi nerimwe nehafu muna 2025 kusvika mabhiriyoni makumi maviri nerimwe nehafu muna 2035 , sekureva kweGlobal Market Insights, zvichiratidza kukura kwegore negore kwe6,7%. TikTok Shop iri kubuda seimwe yenzira huru dzekuwana kudiwa uku, kunyanya muEurope, uko puratifomu iyi yatovepo munyika dzinopfuura gumi.
Vagadziri, kiyi yemuenzaniso wekutengesa
Chimwe chezvinhu zvinotsanangura kukura uku ibasa revagadziri vezvinyorwa. Makambani akaita seMixsoon, anonyanya hunyanzvi mukuchengetedza ganda, anogadzira zvinhu zvinodarika 80% zvekutengesa kwavo kuburikidza nechirongwa chekubatana cheTikTok Shop , uko vagadziri vanoburitsa ongororo, dzidziso, uye zviratidzo vachichinjana nekomisheni. Kambani iyi iri kukura ne97% pamwedzi uye, panguva yechirongwa chayo cheSuper Brand Day, yakawedzera kutengesa kwayo nekanopfuura kana nekuda kwemusanganiswa wemavhidhiyo, nhepfenyuro dzepamoyo, uye kutengesa kwakabatana.
Kubudirira kwemuenzaniso uyu kunoratidzwa muhuwandu hwese hwepuratifomu iyi. 80% yemabhizinesi anotengesa kuburikidza neTikTok Shop anoti chishandiso ichi chakavabatsira kuwedzera kutengesa nemari . Uyezve, bhizinesi rimwe chete pamashanu rinoti rakatengesa chigadzirwa chose mushure mekunge chapararira paTikTok, zvichiratidza kugona kwepuratifomu iyi kushandura mafambiro kuita kutengesa nekukurumidza.
Kuwedzera kwenyika yose uye nhamba dzepamusoro
Kukura kweTikTok Shop hakugumiri muchikamu cherunako chete. MuUnited States, puratifomu iyi yakasvika pahuwandu hwezvinhu zvinotengeswa (GMV) hwemadhora mabhiriyoni gumi nemashanu nemakumi masere nemaviri muna 2025, kuwedzera kwe108% kupfuura gore rapfuura , sekureva kwe eMarketer. Pasi rose, Momentum Works inofungidzira kuti GMV yeTikTok Shop yakadarika mabhiriyoni makumi matanhatu nemana nemakumi matatu emadhora panguva imwe chete, yakapetwa kaviri kupfuura yegore ra2024. MuMexico, avhareji yekutengesa kwezuva nezuva yakawedzera ka34 pakati paKukadzi naGunyana 2025, zvichiratidza mukana wemamwe misika yeLatin America.
MuEurope, puratifomu iyi yatovepo muAustria, Belgium, Netherlands, Poland, France, Germany, Ireland, Italy, Spain, neUnited Kingdom. Mabhizinesi anopfuura 100.000 akabatana neTikTok Shop kubva payakatanga kutengeswa mukondinendi , uye kutengesa muUK kwakawedzera neanopfuura 30% gore negore muna Chikumi 2025. Kubatanidzwa kwezvinyorwa zvechokwadi, vagadziri vemakambani akabatana, uye kubatanidzwa kwe e-commerce paTikTok kuri kutsanangura patsva e-commerce munharaunda iyi.
TikTok Shop iri kuzvigadzira senzira yekutengesa iri kuramba ichikosha, kunyanya muchikamu cherunako cheKorea, uko kusanganiswa kwezviri mukati, vagadziri, uye kutenga zvakananga kuri kutsanangura patsva ruzivo rwekutenga muEurope nepasi rese. Makambani anobudirira kubatanidza varaidzo nekutengeserana achava nerubatsiro rwemakwikwi munzvimbo umo kuwanikwa nekutengeserana kunoitika munzvimbo imwe chete . Nekufanotaura kwekukura kwakasimba uye kuwedzera kusingamisiki kwenzvimbo, kutengeserana kwevanhu kuri kubuda seremangwana rekutengesa.
