Tim Cook anosiya basa seCEO weApple: John Ternus anotora chigaro

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Makore gumi nemashanu ekutungamira kambani inokosha pasi rose anosiya chiratidzo chayo, asi hatiwanzozvioni pana Tim Cook. Kubva pazuva rekutanga, anga ari murume anofarira kuti zvigadzirwa nemigumisiro zvitaure zvega. Munhu agara aine hungwaru semunhu wechipiri. Ndosaka, paanosiya basa reCEO neChipiri chinotevera kuti ape John Ternus chigaro, achaita izvozvo sezvo akaita zvese kuApple: zvinobudirira uye pasina ruzha rwakanyanya. Achirega zviito zvake zvichitaura zvinonzwika kupfuura zvaanoita.

Asi asati aenda, pakava nepati. Uye papati iyoyo, pakati peshamwari neshamwari dzemakore makumi maviri, Tim Cook akaita chimwe chinhu chaasingamboiti: kutaura nezvake. Akataura zita remumwe wake, pamberi pevanhu mazana maviri. Pakati pavo paiva naLaurene Powell Jobs, mudzimai waSteve Jobs uye shamwari yaTim Cook.

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Kuonekana kwaTim Cook

Musi weSvondo, Nyamavhuvhu 23, Apple yakaita mabiko ekuonekana naTim Cook paApple Park. Chikamu chechiitiko ichi chakaitika paCaffè Macs, cafe iri mukati mechivako. Pachiitiko ichi, chivanze chepakati pechivako chakashandurwa kuita nzvimbo yekuitira konzati: bhendi reOneRepublic rakaimba mhenyu, uye mufananidzo wakapararira paindaneti unoratidza Tim Cook akabata gitare, akamira padivi pebhendi. Vanhu vanosvika mazana maviri vakapinda chiitiko ichi, vanenge vese vari vashandi veApple, sekureva kweThe Information. Chaizvoizvo, chaive mhemberero kune avo vakamboshanda pamwe chete naTim Cook mumakore gumi nemashanu apfuura.

Pakati pevakataura vachirumbidza Tim Cook paiva naLaurene Powell Jobs, chirikadzi yaSteve Jobs. Jeff Williams, mukuru wekushanda kweApple kusvika paakasiya basa gore rapera uye mumwe wevanhu vakakosha vaCook pabasa rake repamusoro-soro, vakataurawo. Vakabatana naEddy Cue, mukuru weApple Services, naJohn Ternus, uyo parizvino anotungamira hardware engineering yekambani uye achatora hofisi yaCook munguva pfupi iri kutevera. Mumwe achionekana nemukuru wake, mumwe ava kuda kugara nhaka chinzvimbo chake. Kuguma kwechitsauko chimwe nekutanga kwechimwe, zvinopembererwa neSvondo rimwe chete uye pasi pedenga rimwe chete.

Tim Cook akataurawo. Uye mumashoko ake, akaita chimwe chinhu chisingaenderane nemakore makumi maviri ekusarudza: akataura mumwe wake nezita rake rekutanga, Mike, pamberi pevateereri vese. Sekureva kwemumwe munhu akabvunzwa neThe Information, kwaive kubvuma kwenguva pfupi, asi kwakakosha nekuda kwekuti hazviwanzoitika kakawanda kubva kuna Tim Cook. Kubva paakazivisa pachena kuti aive ngochani muna 2014, Tim Cook haana kutaura zvakawanda nezvenyaya iyi. Akasarudza kuchengetedza hupenyu hwake hwepachivande zvachose. Sarudzo yake yekutaura nezvaMike panguva yekutaura kwake kwekuonekana inoita kuti nguva iyoyo ive imwe yezviito zvehunhu zvatakaona kubva kwaari mumakore ake gumi nemashanu ari mutungamiriri weApple.

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Nhaka yaCook muhuwandu

Kuverenga kwemari kwemakore gumi nemashanu iwayo kwakaoma kuramba. Apple yaive nemari inosvika mabhiriyoni mazana matatu nemakumi mana nemasere emadhora ($348 bhiriyoni) apo Cook akatora chigaro, uye nhasi yave nemari inosvika mabhiriyoni mana nehafu ($4,5 trillion). Mari inowanikwa pagore yakasvika mabhiriyoni mazana mana negumi nematanhatu emadhora mugore remari ra2025, uye kota yekupedzisira Cook akaonekwa seCEO akavhara nepurofiti yakakura yemadhora makumi maviri nepfumbamwe nemakumi manomwe nesere ($29.789 bhiriyoni), yakakwira ne27% kupfuura gore rapfuura. Mari iyi, iyo yakaderera ne1,8% neMuvhuro, yakakwira ne18% kubva pakaziviswa shanduko iyi musi wa20 Kubvumbi.

Cook aisambova nepfungwa yezvigadzirwa, asi haana kuzviitawo semumwe wavo. Mupiro wake waive wekuita kuti iPhone ive musimboti we ecosystem iyo, nekuda kwemasevhisi nezvimwe zvinhu zvakaita seApple Watch neAirPods, inowana mari inoramba ichidzoka isina kumbobvira yaonekwa nemugadziri wehardware. Akatungamirawo kuchinjisa kune machipisi ezvigadzirwa zvake, sarudzo yehunyanzvi ine njodzi asi yakanakisa yekushanda kwake. Vision Pro ndiyo yega mhando itsva yezvigadzirwa yaakatsigira pachayo isati yabudirira. Izvi zvakafanana nezvekuchinja kweAI, uko nyanzvi zhinji dzinofunga kuti Apple yanonoka kupinda mubato.

Imwe mari isingatarisirwi ndeyekutengeserana kweChina kwakaita kuti chishamiso chehupfumi chiitike uye chinoramba chichishanda zvakanaka, asi ikozvino ndiyo pfuma inonyanya kusimba yekambani nekuda kwemamiriro ezvinhu epasi rose akaomarara.

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John Ternus, kaputeni mutsva

John Ternus akatora basa reCEO weApple musi wa1 Gunyana, mushure memakore makumi maviri nemashanu nekambani iyi uye pakupedzisira akatsiva Tim Cook pakutungamira mugadziri we iPhone. Aimbove Mutevedzeri Mukuru weHardware Engineering anotanga chitsauko chitsva chekambani iyi ye tekinoroji nepfungwa yakajeka yehunyanzvi: "Zvakaoma kuzviisa zvakanyanya muchimwe chinhu. Zvinonetsa. Zvinoda kuzvipira. Asi zvakakodzera nekuti nguva yedu inopera." Kusvika kwake kunoratidza kutanga kwenguva inotsanangurwa nekudiwa kwekuchengetedza simba rebhizinesi ukuwo Apple ichitsvaga kuwana nzvimbo muhungwaru hwekugadzira.

Kugadzwa uku kwaisa zvakare mukuru wekambani ari mukati mekambani pakutungamira Apple. John Ternus, ane makore makumi mashanu nerimwe, akabatana nekambani iyi muna 2001 mushure mekushanda seinjiniya wemakanika paVirtual Research Systems, uye muna 2013 akagadzwa kuva mutevedzeri wemutungamiri weHardware Engineering. Makore masere gare gare, akabatana nechikwata chevakuru. Mubasa rake rese, akatora chikamu mukugadzirwa kwezvinhu zvakaita seMac, iPad, iPhone, uye AirPods, pamwe nekuita basa guru mukuchinja kuenda kuApple Silicon, imwe yeshanduko huru dzetekinoroji dzekambani mumakore achangopfuura.

Nyaya kubva mukuvandudzwa kweCinema Display inopa ruzivo nezvetsika yechigadzirwa icho Ternus ari kuda kuunza kuhutungamiriri hweApple. Paaive mumwe wemainjiniya vechidiki vekambani, akapedza husiku panzvimbo yemutengesi achiongorora zvidimbu zvidiki zvesimbi kumashure kwemonitor negirazi rinokudza. Dhizaini yacho yaida 25, asi mutengesi wacho akanga agadzira 35. Musiyano wacho waisazoonekwa nemutengi, asi kuna Ternus, ruzivo irworwo rwaimiririra chimwe chinhu chakakosha kupfuura kuratidzwa kwaro kunooneka. Makore gare gare, mukuru wekambani akatsanangura zvaakadzidza kubva pane zvakaitika kwaari: "Kana uchizopa nguva yakawanda kudaro kune chimwe chinhu, unofanira kuzvipa zvese zvako."

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Matambudziko ari mberi

Dambudziko guru reTernus rehunyanzvi hwekugadzira zvinhu nderekuvhara musiyano uripo mumakwikwi eAI. Kunyange hazvo vakwikwidzi vakaita seGoogle vakaita nhanho huru mukubatanidza machatbots epamusoro-soro mumidziyo yavo, Apple yatora nzira yekungwarira zvakanyanya. Kushaikwa kwezviziviso zvakakosha nezvepuratifomu yayo yeApple Intelligence uye kunonoka kwemaitiro matsva ekugadzirisa Siri kwakaita kuti kambani ivimbe nekubatanidzwa kweAI yevamwe.

Ternus achafanirawo kuratidza hunyanzvi hwake hwezvematongerwo enyika, sezvo Cook akazvisiyanisa nekukwanisa kwake kugadzirisa kusawirirana kwekutengeserana pakati peWashington neBeijing, achibudirira kunzvenga mitemo yemitero panguva yehutungamiriri hwaDonald Trump. Iye zvino, nekumanikidzwa kwakawedzerwa kubva kuWhite House kuti vatamisire kugadzirwa kuUnited States, CEO mutsva achafanirwa kutarisira kuvimba kwekambani neChina supply chain uye kukurumidzisa kupararira kwenyika dzakadai seIndia.

Kuedzwa kwekutanga kweveruzhinji kuchaitwa musi wa9 Gunyana muCupertino. Iri ndiro zuva iro Apple inotarisirwa kuburitsa iPhone yayo yekutanga inopetwa , maApple Watches matsva, uye kutanga kweSiri itsva, yakavakirwa pahurongwa hwepamusoro hwehungwaru hwekugadzira hwakaratidzwa nekambani muna Chikunguru wadarika, asi huri kusvika makore maviri mushure menguva yakatarwa.

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Kuenda kwaCook kuchachinjawo mabasa evakuru vakuru veApple kwenguva refu. Semuenzaniso, Phil Schiller, haachatungamiriri App Store kana zviitiko zvekambani. Akabatana neApple muna 1987, akatungamira kushambadzira kubva muna 1997, uye akapa zvigadzirwa zvakawanda zvaitsanangura makore gumi apfuura. App Store ikozvino ichadzokera kuchikamu chebasa chaEddy Cue, icho chakatamiswa kubva muna Zvita 2015 kuitira kuti Schiller agone kuitarisira. Mabasa ezuva nezuva achaitwa naCarson Oliver, uyo achatarisira kugoverwa kwemaapp, zvitoro zvakasiyana, uye Apple Arcade. Zviitiko zvichave mutoro waNola Weinstein, aimbova mutevedzeri waSchiller, uyo achashanda kuna Kristin Huguet Quayle, mutevedzeri wemutungamiri wezvekutaurirana. Schiller acharamba aine zita reApple Fellow uye achashanda pa "zvirongwa zvakasiyana-siyana" semupi wemazano, maitiro akajairika eApple ekurega basa zvishoma nezvishoma.

Mumakore maviri apfuura, Apple yakaonawo kubuda kana kuziviswa kwekubva muhutungamiriri hwayo, kusanganisira Chief Operating Officer Jeff Williams, Chief Financial Officer Luca Maestri, General Counsel Kate Adams, Mukuru weEnvironment Lisa Jackson, Mukuru weArtificial Intelligence John Giannandrea, uye Mutevedzeri weMutungamiriri weDesign Alan Dye, iye zvino mukuru wedesign kuMeta. Saka kurongazve hutungamiriri hweApple kuchava basa rekutanga raJohn Ternus.

Mutambo wapera uye tsamba yatumirwa, mubvunzo uripo ndewekuti simba raJohn Ternus richanzwika sei kana angotora chigaro chake muhofisi. Tim Cook acharamba ari pedyo, asi kubva zvino zvichienda mberi, nzira yekambani haizove yake chete. Kuchinja kuri kuitika, uye nyika yetekinoroji iri kutarisa zvakanyanya kuti ione kana kaputeni mutsva achakwanisa kuchengetedza ngarava iri pamvura yakadzikama kana kuti, zvakasiyana, achafanira kufamba nemadutu ayo kunyange mutangi wake aisagona kufanoona.