- Tim Cook ya sauka daga mukamin shugaban kamfanin Apple bayan shekaru 15 yana jagorantar kamfanin, tare da wata wasika mai ratsa zuciya da kuma kididdiga mai cike da tarihi.
- John Ternus, injiniyan kayan aiki kuma kwararre a kamfanin, ya karɓi ragamar shugabancin kamfanin tare da ƙalubalen fasahar zamani da kuma wayar iPhone mai naɗewa.
- Zamanin Cook ya bar Apple a matsayin kamfani mafi daraja a duniya, inda jarin kasuwa ya zarce dala tiriliyan 4,5.
- Sauyin ya haɗa da canje-canje a manyan jami'ai da kuma babban taron farko a ranar 9 ga Satumba, inda ake sa ran sabbin abubuwa za su faru.
Shekaru goma sha biyar da suka gabata suna jagorantar kamfanin da ya fi daraja a duniya, amma ba kasafai muke ganin hakan a Tim Cook ba. Tun daga rana ta farko, ya kasance mutum wanda ya fi son waɗannan kayayyaki da sakamakon su yi magana da kansu. Wani wanda ya yi amfani da hankali kamar wani mutum na biyu. Shi ya sa, lokacin da ya sauka daga mukamin Shugaba ranar Talata mai zuwa don mika ragamar ga John Ternus, zai yi hakan kamar yadda ya yi kusan komai a Apple: yadda ya kamata kuma ba tare da yin hayaniya da yawa ba. Bari ayyukansa su yi magana da ƙarfi fiye da yadda yake yi.
Amma kafin ya tafi, akwai wani biki. Kuma a wannan bikin, tsakanin abokai da abokan aiki na shekaru ashirin, Tim Cook ya yi wani abu da kusan bai taɓa yi ba: yana magana game da kansa. Ya ambaci abokin aikinsa da sunansa, a gaban mutane ɗari biyu. Daga cikinsu akwai Laurene Powell Jobs, matar Steve Jobs kuma abokiyar Tim Cook.
Bankwana da Tim Cook
A ranar Lahadi, 23 ga Agusta, Apple ta shirya bikin bankwana ga Tim Cook a Apple Park. Wani ɓangare na taron ya faru ne a Caffè Macs, gidan shayi da ke cikin ginin. Don bikin, an mayar da farfajiyar tsakiyar ginin zuwa wurin wasan kwaikwayo: ƙungiyar OneRepublic ta yi wasan kai tsaye, kuma wani hoto da ke yawo a yanar gizo ya nuna Tim Cook yana riƙe da guitar, yana tsaye kusa da ƙungiyar. Kimanin mutane ɗari biyu ne suka halarci taron, kusan dukkansu ma'aikatan Apple ne, a cewar The Information. A zahiri, bikin ne ga waɗanda suka yi aiki tare da Tim Cook a cikin shekaru goma sha biyar da suka gabata.
Daga cikin waɗanda suka yi magana don girmama Tim Cook akwai Laurene Powell Jobs, matar Steve Jobs. Jeff Williams, babban jami'in gudanarwa na Apple har zuwa lokacin da ya yi ritaya a bara kuma ɗaya daga cikin manyan mutanen hannun dama na Cook a tsawon lokacin da ya yi a matsayin Shugaba, shi ma ya yi magana. Eddy Cue, shugaban Apple Services, da John Ternus, wanda a halin yanzu ke jagorantar injiniyan kayan aikin kamfanin kuma nan ba da jimawa ba zai karɓi ofishin Cook. Ɗaya yana yi wa shugabansa bankwana, ɗayan kuma zai gaji mukaminsa. Ƙarshen babi ɗaya da farkon wani, an yi bikin a ranar Lahadi ɗaya kuma a ƙarƙashin rufin ɗaya.
Tim Cook shi ma ya yi magana. Kuma a cikin jawabinsa, ya yi wani abu da ya karya shekaru ashirin na hankali: ya ambaci abokin aikinsa da sunansa na farko, Mike, a gaban dukkan mahalarta taron. A cewar wannan majiya da The Information ta tuntuba, wannan ɗan gajeren yabo ne, amma wanda ya fi nauyi saboda yadda Tim Cook ba kasafai yake samun hakan ba. Tun bayan da ya sanar da cewa shi ɗan luwaɗi ne a bainar jama'a a shekarar 2014, Tim Cook bai taɓa magana a kan batun ba. Ya fi son ya ɓoye rayuwarsa ta sirri gaba ɗaya. Shawarar da ya yanke na ambaci Mike a lokacin jawabin bankwana ya sa wannan lokacin ya zama ɗaya daga cikin mafi kyawun motsin ɗan adam da muka gani daga gare shi a cikin shekaru goma sha biyar da ya yi yana jagorantar Apple.
Gadon Cook a lambobi
Ba za a iya jayayya game da lissafin waɗannan shekaru goma sha biyar ba. Kamfanin Apple ya mallaki kusan dala biliyan 348.000 lokacin da Cook ya hau kan mulki, kuma a yau an kiyasta darajarsa ta kai kusan dala tiriliyan 4,5. Kudaden shiga na shekara-shekara sun kai dala biliyan 416.000 a shekarar kuɗi ta 2025, kuma kwata na ƙarshe Cook ya kammala aiki a matsayin Shugaba da ribar da ta kai dala biliyan 29.789, wanda ya fi kashi 27% sama da shekara guda da ta gabata. Hannun jarin, wanda ya faɗi da kashi 1,8% a ranar Litinin, ya tashi kusan kashi 18% tun lokacin da aka sanar da canjin a ranar 20 ga Afrilu.
Cook bai taɓa zama mai hangen nesa kan samfura ba, amma bai yi kamar shi ma yana da irin wannan hangen nesa ba. Gudunmawar da ya bayar ita ce sanya iPhone ta zama cibiyar yanayin halittu, godiya ga ayyuka da kayan haɗi kamar Apple Watch da AirPods, tana samar da kudaden shiga mai ɗorewa tare da ribar da babu wanda ya taɓa gani a baya daga cikin masana'antun kayan aikin sa. Ya kuma jagoranci matakin zuwa ga guntu-guntu na mallakar samfuran sa, mafi haɗari amma mafi kyawun shawarar fasaha a lokacin wa'adin aikinsa. Vision Pro ita ce kawai sabuwar rukunin samfura da ya yi fafutuka a kansu wanda bai taɓa yin nasara ba. Haka ma juyin juya halin AI, wanda masana da yawa suka yi imanin cewa Apple ya makara a cikin jam'iyyar.
Wani abin da ba a zata ba kuma shi ne tsarin samar da kayayyaki na kasar Sin wanda ya sa tattalin arzikin kasar ya yiwu kuma ya ci gaba da aiki kamar agogo, amma yanzu shi ne kadara mafi rauni ga kamfanin saboda yanayin siyasar kasa da kasa mai tsauri.
John Ternus, sabon kyaftin
John Ternus ya karɓi ragamar shugabancin kamfanin Apple a ranar 1 ga Satumba, bayan shekaru 25 da ya yi aiki da kamfanin, sannan ya maye gurbin Tim Cook a matsayin shugaban kamfanin iPhone. Tsohon Mataimakin Shugaban Injiniyan Kayan Aiki ya fara wani sabon babi ga kamfanin fasaha da falsafar ƙwararru bayyananniya: "Yana da wuya a saka kanka cikin wani abu. Yana da damuwa. Yana buƙatar sadaukarwa. Amma ya cancanci hakan domin lokacinmu yana da iyaka." Zuwansa ya nuna farkon lokacin da aka ayyana ta hanyar buƙatar kiyaye ƙarfin kasuwancin yayin da Apple ke neman sake samun ƙarfi a cikin basirar wucin gadi.
Nadin ya sake sanya wani babban jami'i daga cikin kamfanin a matsayin shugaban kamfanin Apple. John Ternus, mai shekaru 51, ya shiga kamfanin a shekarar 2001 bayan ya yi aiki a matsayin injiniyan injiniya a Virtual Research Systems, kuma a shekarar 2013 aka nada shi mataimakin shugaban kamfanin Hardware Engineering. Shekaru takwas bayan haka, ya shiga tawagar zartarwa. A tsawon aikinsa, ya shiga cikin haɓaka kayayyaki kamar Mac, iPad, iPhone, da AirPods, tare da taka muhimmiyar rawa a cikin sauyin zuwa Apple Silicon, ɗaya daga cikin manyan canje-canjen fasaha da kamfanin ya yi a cikin 'yan shekarun nan.
Wani labari daga ci gaban Cinema Display yana ba da haske game da al'adun samfurin da Ternus ke da niyyar kawo wa jagorancin Apple. Lokacin da yake ɗaya daga cikin ƙananan injiniyoyi na kamfanin, ya kwana a wurin mai samar da kayayyaki yana duba ƙananan ramuka na sukurori na ƙarfe a bayan allon tare da gilashin ƙara girma. Tsarin ya buƙaci 25, amma mai samar da ya ƙera 35. Bambancin da mai siye ba zai iya gani ba, amma ga Ternus, wannan bayanin ya wakilci wani abu mafi mahimmanci fiye da tasirin da ake gani. Shekaru bayan haka, shugaban ya bayyana abin da ya koya daga wannan gogewar: "Idan za ku keɓe lokaci mai yawa ga wani abu, ya kamata ku ba da duk abin da kuke buƙata."
Kalubalen da ke gaba
Babban ƙalubalen fasaha na Ternus zai fuskanta shine rage gibin da ke tsakanin masu amfani da fasahar AI. Duk da cewa masu fafatawa kamar Google sun yi babban ci gaba wajen haɗa na'urorin tattaunawa mafi ci gaba a cikin na'urorinsu, Apple ta ɗauki hanyar da ta fi taka tsantsan. Rashin muhimman sanarwa game da dandamalin Apple Intelligence da jinkiri a cikin sabbin fasalulluka na keɓancewa na Siri ya sa kamfanin ya dogara da haɗin gwiwar wasu kamfanoni na AI.
Ternus zai kuma nuna ƙwarewarsa ta diflomasiyya a fagen siyasa, yayin da Cook ya bambanta kansa da iyawarsa ta shawo kan rikicin ciniki tsakanin Washington da Beijing, inda ya yi nasarar kauce wa manufofin haraji a lokacin shugabancin Donald Trump. Yanzu, tare da sabon matsin lamba daga Fadar White House na mayar da kayayyaki zuwa Amurka, sabon shugaban kamfanin zai kula da dogaro da kamfanin kan sarkar samar da kayayyaki ta China da kuma hanzarta rarrabawa zuwa ƙasashe kamar Indiya.
Gwajin farko na jama'a zai kasance a ranar 9 ga Satumba a Cupertino. Wannan ita ce ranar da ake sa ran Apple za ta bayyana wayar iPhone ta farko mai naɗewa , sabbin agogon Apple, da kuma sabuwar Siri, wacce aka gina bisa tsarin fasahar leƙen asiri ta zamani da kamfanin ya yi hasashen samu a watan Yulin da ya gabata, amma kuma tana fuskantar shekaru biyu a baya.
Barin Cook zai kuma canza matsayin manyan jami'an Apple da yawa. Misali, Phil Schiller ba zai sake jagorantar App Store ko abubuwan da suka faru a kamfanoni ba. Ya shiga Apple a shekarar 1987, ya jagoranci tallan daga 1997, kuma ya gabatar da kayayyaki da yawa da suka bayyana shekaru goma da suka gabata. Yanzu App Store zai koma sashin ayyuka na Eddy Cue, wanda aka canza shi a watan Disamba na 2015 daidai don Schiller ya iya sarrafa shi. Carson Oliver ne zai kula da ayyukan yau da kullun, wanda zai kula da rarraba manhajoji, madadin shaguna, da Apple Arcade. Abubuwan da suka faru za su zama alhakin Nola Weinstein, tsohon mataimakin Schiller, wanda zai yi rahoto ga Kristin Huguet Quayle, mataimakin shugaban sadarwa. Schiller zai ci gaba da rike mukamin Apple Fellow kuma zai yi aiki a kan "shirye-shirye daban-daban" a matsayin mai ba da shawara, hanyar da Apple ta saba bi wajen yin ritaya a mataki-mataki.
A cikin shekaru biyu da suka gabata, Apple ta kuma ga ficewar ko sanarwar ficewa daga shugabancinta, ciki har da Babban Jami'in Ayyuka Jeff Williams, Babban Jami'in Kudi Luca Maestri, Babban Lauya Kate Adams, Shugabar Muhalli Lisa Jackson, Shugabar Leken Asiri ta Artificial Intelligence John Giannandrea, da Mataimakin Shugaban Zane Alan Dye, wanda yanzu shine shugaban zane a Meta. Sake tsara shugabancin zartarwa na Apple zai zama aikin farko na John Ternus.
Da yake an gama taron kuma an aika wasiƙar, tambayar yanzu ita ce yadda za a ji tasirin John Ternus da zarar ya hau kujerarsa a ofis. Tim Cook zai ci gaba da kasancewa kusa, amma daga yanzu, aikin kamfanin ba zai sake zama nasa kaɗai ba. Ana ci gaba da gudanar da sauyin, kuma duniyar fasaha tana sa ido sosai don ganin ko sabon kyaftin ɗin zai iya ci gaba da riƙe jirgin a kan ruwa mai laushi ko kuma akasin haka, dole ne ya shawo kan guguwar da ko ma wanda ya gabace shi bai yi hasashenta ba.