- Tallace-tallacen kayan kwalliya na Koriya a kan TikTok Shop yana ƙaruwa da kashi 430% kowace shekara a Spain da sauran kasuwannin Turai.
- Kamfanoni kamar Mixsoon suna samar da sama da kashi 80% na tallace-tallacen su ta hanyar masu ƙirƙirar haɗin gwiwa.
- Shagon TikTok ya kai darajar GMV ta duniya ta dala biliyan 64.300 a shekarar 2025, wanda hakan ya ninka yawansa sau biyu.
- Dandalin yana faɗaɗa a Turai tare da kasancewa a cikin ƙasashe sama da goma.
Cinikin zamantakewa yana ci gaba da samun karbuwa a Turai, kuma TikTok Shop ya kafa kansa a matsayin daya daga cikin dandamalin da ke haifar da wannan sauyi. Tallace-tallacen kayayyakin kwalliya na Koriya (K-Beauty) a dandalin sun sami ci gaba mai ban mamaki , tare da karuwar kashi 430% na shekara-shekara a kasuwanni kamar Spain, Jamus, Burtaniya, da Amurka, a cewar bayanan da shafin sada zumunta da kansa ya raba.
Wannan karuwar ba ta zama ta musamman ba. Darajar tallace-tallacen kayan kwalliya ta Koriya ta karu da kashi 53% a shekarar da ta gabata da kuma kashi 131% a cikin shekaru biyu da suka gabata , a cewar wani rahoto na NIQ. A Yammacin Turai, karuwar shekara-shekara ta kai kashi 58%, kuma a Spain, samfuran Koriya sun riga sun kai tsakanin kashi 15% zuwa 20% na tallace-tallacen kula da fata ta yanar gizo. Wannan bayanan yana nuna yadda gano samfura ta hanyar abubuwan dijital ke canza halayen siye.
K-Beauty, injin haɓaka a TikTok Shop
Nasarar K-Beauty tana da alaƙa da tsarin kasuwancin gano abubuwa na TikTok. Masu amfani da TikTok na Sipaniya suna da kashi 78% na yuwuwar siyan kayan kwalliya da kayan kwalliya fiye da waɗanda ba sa amfani da hanyar sadarwar zamantakewa , a cewar bayanan GWI. A duk duniya, masu amfani suna da kashi 38% na yuwuwar siyan man shafawa da man shafawa daga samfuran Koriya. Dandalin ya canza abubuwan nishaɗi zuwa hanyar tallace-tallace kai tsaye, yana rage hanyar da ke tsakanin gano abubuwa da siyayya.
Hasashen ya nuna cewa wannan kasuwa za ta ci gaba da bunƙasa. An kiyasta cewa kasuwancin K-Beauty na duniya zai ƙaru daga dala biliyan 11.100 a shekarar 2025 zuwa dala biliyan 21.200 a shekarar 2035 , a cewar Global Market Insights, wanda ke wakiltar adadin ci gaban shekara-shekara na 6,7%. TikTok Shop yana fitowa a matsayin ɗaya daga cikin manyan hanyoyin da za a bi don ɗaukar wannan buƙata, musamman a Turai, inda dandamalin ya riga ya kasance a cikin ƙasashe sama da goma.
Masu ƙirƙira, mabuɗin tsarin tallace-tallace
Ɗaya daga cikin abubuwan da ke bayyana wannan ci gaban shine rawar da masu ƙirƙirar abun ciki ke takawa. Kamfanoni kamar Mixsoon, waɗanda suka ƙware a kula da fata, suna samar da sama da kashi 80% na tallace-tallacensu ta hanyar shirin haɗin gwiwa na TikTok Shop , inda masu ƙirƙira ke buga bita, koyaswa, da zanga-zanga don musanya kwamiti. Kamfanin yana fuskantar ci gaba da kashi 97% a kowane wata kuma, a lokacin sabon kamfen ɗin Super Brand Day, ya ninka tallace-tallacensa sau huɗu godiya ga haɗakar bidiyo, watsa shirye-shirye kai tsaye, da tallace-tallace masu haɗawa.
Tasirin wannan samfurin yana bayyana a cikin alkaluman gabaɗaya na dandamalin. Kashi 80% na kasuwancin da ke siyarwa ta hanyar TikTok Shop sun ce kayan aikin ya taimaka musu haɓaka tallace-tallace da kuɗaɗen shiga . Bugu da ƙari, ɗaya cikin biyar na kasuwanci ya ba da rahoton sayar da wani samfuri bayan ya bazu a TikTok, wanda ke nuna ikon dandamalin na canza yanayin zuwa tallace-tallace cikin sauri.
Faɗaɗawa da kuma alkaluman tarihi a duniya
Ci gaban TikTok Shop ba wai kawai ya takaita ga fannin kwalliya ba. A Amurka, dandamalin ya kai jimillar kadarori (GMV) na dala biliyan 15.820 a shekarar 2025, karuwar kashi 108% idan aka kwatanta da shekarar da ta gabata , a cewar eMarketer. A duk duniya, Momentum Works ta kiyasta cewa GMV na TikTok Shop ya wuce dala biliyan 64.300 a daidai wannan lokacin, kusan ninki biyu na shekarar 2024. A Mexico, matsakaicin tallace-tallace na yau da kullun ya karu da ninki 34 tsakanin Fabrairu da Satumba 2025, wanda hakan ke nuna yiwuwar sauran kasuwannin Latin Amurka.
A Turai, dandamalin ya riga ya kasance a Austria, Belgium, Netherlands, Poland, Faransa, Jamus, Ireland, Italiya, Spain, da Burtaniya. Sama da kamfanoni 100.000 sun shiga TikTok Shop tun lokacin da aka ƙaddamar da shi a nahiyar , kuma tallace-tallace a Burtaniya sun karu da fiye da kashi 30% kowace shekara a watan Yunin 2025. Haɗin abun ciki na gaske, masu ƙirƙirar alaƙa, da haɗin gwiwar kasuwancin e-commerce mara matsala akan TikTok yana sake fasalta kasuwancin e-commerce a yankin.
Shagon TikTok yana kafa kansa a matsayin hanyar tallace-tallace mai mahimmanci, musamman a ɓangaren kwalliya na Koriya, inda haɗin abun ciki, masu ƙirƙira, da siyayya kai tsaye ke sake fasalta ƙwarewar siyayya a Turai da ko'ina cikin duniya. Alamun da suka yi nasarar haɗa nishaɗi da kasuwanci za su sami fa'ida mai kyau a cikin yanayin muhalli inda ganowa da ciniki ke faruwa a wuri ɗaya . Tare da hasashen ci gaba mai ɗorewa da faɗaɗa yanayin ƙasa wanda ba za a iya tsayawa ba, kasuwancin zamantakewa yana bayyana a matsayin makomar dillalai.
